Premiere: September 2002
Shoot: 9th – 12th of January, 2002
Director: Robert Cohen
Single: Feuer Frei!
From the album: Mutter
The FEUER FREI video was cut by Rob Cohen, the director of the Triple X movie, and is a montage of Rammstein’s performance at the beginning of the movie, as well as snippets from the movie itself.
Rammstein was formed in 1993 by an ensemble of factory-weary proletarians raised in East Germany. They took their name (adding an “m”) from the location of a German tragedy where 80 people were injured and killed as the result of a crash during an American Air Force air show. The literal translation of “Ram Stein” is a battering ram made of stone.
Word of Rammstein’s horror/romanticist blend of theater and music – spread quickly – one-time Olympic swimmer Till Lindemann would sometimes sing entire songs engulfed in flame from head to toe. The band’s first album, HERZELEID (English: Heartache), elaborated on the foundations set by the band’s live reputation. Scaling the German charts, and remaining there until the release of the second Rammstein LP some two years later, the album also introduced the band to the world outside of the Germany/Switzerland/Austria region.
As Rammstein’s second album, SEHNSUCHT (English: Longing), was released, the band was playing headlines shows across Europe to crowds of 10,000 to 30,000 people. SEHNSUCHT entered the German charts at number one immediately upon its release and came very close to doing the same in Austria and Switzerland. Within weeks, entries on other countries’ charts had SEHNSUCHT rubbing elbows with The Prodigy, Radiohead, and The Rolling Stones on Billboard’s cumulative Eurochart. From there the fever spread, transcending any perceived language barrier.
MUTTER followed in 2001, REISE, REISE in 2004, and the live collection VOLKERBALL in 2006. LIEBE IST FÜR ALLE DA followed in 2009. A limited edition of the album was packed in a metal suitcase that also housed six sex toys, one for each member of the band.
~ Ed Nimmervoll, Rovi